Our Story in Wide Fit
Taking pride in our shoes
A family-run footwear specialist making it easy for wider feet to feel comfortable, with shoes and trainers in widths from E to 8E.
The high street is made for fast fashion. We're made for your feet.
High street shoes are designed to move quickly, with new styles every season and almost all of them in a single standard width. It's easy to spend hours going from shop to shop, trying on pair after pair, helped by staff who were never trained in fitting.
And the usual advice? "Just go up a size." But a longer shoe isn't a wider shoe. Going up a size moves the flex point away from where your foot bends, lets your heel slip and still leaves your toes feeling snug.
Going up a size
- Extra length you don't need
- Heel slips as you walk
- Still snug across the widest part of your foot
Choosing your width
- Your true size, with room where you need it
- A secure, comfortable heel
- Space for toes to spread naturally
Your feet deserve more than one option. Width is the future of footwear, and it's all we do.
Wide fit specialists for every shape and size
What started as a family shoe shop in London has grown into one of the UK's leading destinations for wide and extra wide footwear. We're still family-run, and still just as passionate about helping every customer find a pair that feels right.
The latest styles, every season
New releases from New Balance, Skechers, Nike, On and more, in the wide and extra wide fittings you won't find on the high street.
Expert fitting service
Our experienced shoe fitters help you find the right shape and size, in store or over the phone on 020 8907 1742.
What makes our shoes so comfortable
Designed around your feet
Lightweight soles that are flexible and hardwearing, plus removable insoles on many styles so you can fit your own orthotics.
Cushioned, lightweight soles
Modern cushioning absorbs the impact of every step, so even long days on your feet feel light and easy, like walking on air.
Comfort features to look for
- Seam-free, soft padded uppers
- Deep toe boxes with extra height and width
- Removable insoles for orthotics
- Adjustable laces and straps
- Cushioned, supportive wide fit trainers
Gentle on sensitive feet
Whether your feet tend to swell, you have bunions or you'd simply like a little more room, our wide fit shoes and trainers are made to feel kind from the very first step. Explore our picks for:
Exclusive partnerships with the brands you love
We work closely with the world's leading footwear brands to bring you wide and extra wide fittings you won't find on the high street.
Shop wide fit → Skechers
Shop wide fit → Nike
Shop wide fit → Adidas
Shop wide fit → Altra
Shop wide fit → On
Shop wide fit →
Tredd Well
Designed by us, for wider feet. Cosy, extra wide shoes, boots and slippers made with everything we've learned from decades of fitting.
Find your perfect fit
Wide fit shoes and trainers for men and women, in widths from E to 8E.