A NOTE FROM NINA, FOUNDER OF WIDE FIT SHOES
MUM'S GOT NEW SHOES IN THE CUPBOARD. SO WHY DOES SHE ONLY WEAR THESE?
Because they're the only pair that doesn't hurt.
Genuine 2E to 8E fittings200,000+ customers since 1984
She bought new shoes in the summer. They're still in the box.
She wore them twice. By lunchtime they were rubbing the side of her foot and squashing her toes. She came home, kicked them off, and went straight back to the old pair.
You know the pair. Split at the side. Laces frayed. She's had them for years.
But they're the only ones that don't hurt. Years of wear have stretched them to the shape of her foot.
It's easy to put it down to her being fussy. Or set in her ways.
But I've run this business for over 40 years, and I hear the same story every week. It's usually something else.
Her feet are wide. And the shops only sell one width.
Most high street shops stock one width of trainer, because that's what most people fit. So every new pair she buys pinches. By lunchtime her feet ache. The new pair goes back in the box, and the old ones come back out.
Do that enough times and you stop trying. Another pair ends up in the cupboard.
She does need new shoes. She's just given up on finding ones that fit.
5 SIGNS YOUR MUM HAS WIDE FEET
You can't measure her feet without her noticing. But you can spot these:
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Her shoes wear out at the sides first.
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She wears one pair until they fall apart.
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She says new shoes "need breaking in".
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She's gone up a size before, and they still felt tight.
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She never wants shoes as a present.
GET HER SIZE RIGHT, WITHOUT ASKING HER
1 · Recommended
Ask our fitting team
Tell us what she wears now and we’ll help you choose her width. Live chat, 7 days a week.
2
Check her old shoes
The label inside tells you her brand and size. Some brands come up small, so if you’re not sure about length or width, ask us before you order.
3
Not sure at all? Give a gift card
She picks her own pair. It’s digital and arrives instantly by email, so you can give it on the day.
If the size isn’t right, she can swap it for free. Bought for Christmas? She has until 15 January.
THE TRAINERS SHE'D ACTUALLY WEAR
Order by 11 December for Christmas delivery · Free swaps until 15 January
Any pair + Tredd Well trainer cleaner
Choose any trainers, add the cleaner for £7.99 and keep them looking new.
Cleaner £11.99
£7.99 with any pair
Women's Wide Fit New Balance ML574 Walking/Running Trainers - Exclusive ENCAP
Womens Wide Fit New Balance MX608WN5 Trainers (New 624) - ABZORB
from $218.15
Women's Wide Fit Skechers 149710 Slip-ins Ultra Flex 3.0 Brilliant Trainers
$237.98
Women's Wide Fit New Balance M411LK3 Walking and Running Trainers - Black
$198.31
"COMFORTABLE STRAIGHT AWAY"
STRAIGHT ANSWERS
How much is delivery, and when will it arrive?
£3.99 to most of the UK, delivered in 3–5 working days. Next day delivery is available too. For Christmas, order by 11 December.
What if it doesn’t fit?
She can swap it for a different size or width, free. Bought for Christmas? She has until 15 January to return or exchange, as long as they’re unworn and in the box.
Can she swap it without me?
Yes. She just needs the order number and the email address used to order. She can start the swap online in a couple of minutes.
Who are you?
A family business selling wide-fit shoes since 1984. More than 200,000 customers, and a shop at 33 Kenton Park Parade, Kenton Road, Harrow HA3 8DN.
How can I pay?
Visa, Mastercard, Maestro and other major cards, PayPal or Shop Pay. Or spread the cost with Klarna or Clearpay.
THIS CHRISTMAS, GIVE HER NEW SHOES
SHE'LL ACTUALLY WEAR.
She’ll finally clear out the cupboard. Then she’ll wear them every day.
Order by 11 December for Christmas · Free swaps until 15 January · ★ 4.3 on Trustpilot
Not sure of her size? Send a gift card instead →